Apple's launch of the iPhone 4 has seen the greatest excitement for a
new phone ever - and with HD video recording, a super high-res screen
and ridiculously slim dimensions, it's not hard to see why.
But things are a little different now - not only was the iPhone 3GS something of a non-update to the iPhone range, but there are finally decent alternatives in the smartphone market, with the HTC Desire and Samsung Galaxy S leading the Android fight right to Apple's door.
You can check out our iPhone 4 video review:
Add to that the first major leak of an Apple product a couple of months before launch, and suddenly the iPhone 4 has a lot to do to impress.
Jobs' chats on stage to unveil a new iPhone might have got a little repetitive (best this, magical that etc) but this is the first time since the first iPhone way back in January 2007 that we've seen a variation on the standard iPhone design.


The edges are stainless steel, apparently forged by winged unicorns in an iceberg (or something) to be 10 times stronger than 'normal' steel.

This claim holds up - not only did we feel the need to drop the phone onto the floor a few times to test, someone nameless of the TechRadar team also knocked it out (an admittedly low level) window onto concrete - and not a scratch.
If you're the protective type, then you can buy an official 'Bumper' for the iPhone 4, which encases it in a small ring of rubber, if you haven't bought the handset only for its slim lines.

The volume silencer rocker switch is above too, but that has also undergone the uber-metallic treatment.

There's also a separate microphone for noise cancelling next to this as well - we imagine a few people will be pushing paperclips in there before they realise that it's not for the SIM card slot.

Still, sleek is clearly still 'in' at the Cupertino HQ, and we can't say we blame the designers when you look at the lines.
Actually, that's not true - the micro-SIM slot is hidden away here, rather than on the top. It's the same pokey key thing/slot system as before, but this time the SIM card is much smaller - Apple says to make more room for stuff inside, we say it's just to shake things up a little bit. Either way, we bet micro-SIMs become the norm before very long in all phones.

The front still has that one iconic button, which is much nicer to press in the new chassis, it has to be said.

It's a sharp and weighty-feeling phone, make no mistake - and it doesn't sit as comfortably in the hand as well as other iPhones of the past have.
But it feels premium, and at up to £600, it had better - that's a lot to pay when you consider you could get a 42-inch 1080p LCD for £200 less these days.
In the box
At least Apple has remained consistent when it comes to the packaging - apart from a new graphic on the front to make the new iPhone 4 look more mysterious, there's not a lot different to the older iPhones.
So that means: a simple Apple USB cable, a three-pin plug adaptor and some headphones. The latter is the same old set from the year before: hands free and a function button on the cord, but slightly poor quality compared to a range of other buds on the market.

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